It comes down to affordability and ongoing support. First, a Monthly Subscription starts at $0 down. That's a full website ready to go for no upfront costs, rather than thousands of dollars. For some small business owners, that's a game changer. Second, a Subscription includes the cost of hosting, maintenance, support, and editing. If you want ongoing hosting and support anyway, the Subscription is a no-brainer. Why spend thousands of dollars on a Lump Sum plan only to pay every month for hosting and support anyway? Skip the big up front cost and get the website for just the monthly fee. It's a lot more affordable, and the only thing it's missing, ownership, is irrelevant if you plan on maintaining the site long-term and want to keep it up-to-date.

Monthly plans have a 12-month minimum service term. After that, they continue on a month-to-month basis until you choose to cancel.

You can cancel anytime after the first year, but the website won't transfer with you. Otherwise you'd get the website at a steep discount and you would've received a lot more service than the Lump Sum plan. In other words, we'd be doing bad business, and that's not good. 😦

Yes, after the 12-month minimum term, your subscription continues month-to-month until you choose to cancel. A subscription is significantly more affordable than a Lump Sum website and it includes hosting, maintenance, Unlimited Edits, and support. It takes years of payments to make it more profitable for Purple Star than a Lump Sum plan. So we want you to stay on the subscription for the long haul. It's good for you and takes a long time for it to be good for us.

To reward your loyalty, we'll give you a fresh redesign every 3 years at no extra charge. That means you have no reason to go anywhere else. You get to maintain a high-quality website that stays fresh and up-to-date, with all the support and maintenance you need for an affordable monthly fee. You're happy. We're happy. Everyone wins! 🎉

No, we keep the site. You’ll keep your domain, logo, branding, and any original content you brought to the project.

Our subscription model is designed for long-term support and affordability. If clients could cancel and keep the full website, we’d be out of business. The model is what makes it work for us financially and allows us to serve small businesses like yours without begging for bread. We're dedicated to helping you make money, so the monthly subscription is a great investment. We're looking for long-term relationships that benefit both of us. You get a high-quality website that's well maintained and converts visitors into sales, and we get a sustainable business that builds websites for small businesses like yours. It's a win-win!

Yes and no. It depends on what you mean. At the time you sign up for your Monthly Subscription, we record what the Lump Sum price would have been for your website. If you want to cancel your subscription and take the website elsewhere, that's fine, but we'll charge you the full Lump Sum value, what we call the "Full Purchase Price", without any deductions as if you we're coming to us for the first time, albeit with the website already made and not costing any current potentially higher Lump Sum prices.

To put that in clearer terms, if you want to own your website, you have to pay the full Lump Sum price. Absolutely no reduction is made by paying a recurring Subscription fee. Subscriptions are NOT rent-to-own or anything like that. Subscriptions are for long-term relationships and chock-full of powerful benefits like ongoing hosting, support, maintenance, edits, and the recurring free redesign every 3 years.

If you cancel your subscription before the 12-month minimum term is complete, you’ll be charged an early cancellation fee equal to the recorded Lump Sum price as it was the day you signed up, minus any subscription payments you’ve already made. This ensures fairness and protects the value of the work we’ve already delivered. After the minimum term, you're free to cancel anytime with no penalty.

Paying an early cancellation fee does not grant ownership of the website. It's very bad, so please don't do it. 😬 If you want to take ownership of the website, either avoid the subscription altogether and choose a Lump Sum plan or wait until the minimum term is over and buy out of the plan by paying the full Lump Sum. Subscriptions are designed for ongoing support, maintenance, hosting, and editing, all at an affordable price. Make sure it's a good fit for you before committing.

Absolutely! With a Subscription, you get a high-quality custom website with no upfront cost. It will perform well, generate new leads, and make you look good. A professional website for your business will benefit your bank account and your life in numerous ways. With a subscription we'll host the site for you, maintain it, provide support, make any edits you want, and ensure your site stays up-to-date without you needing to stress about it.

Plus, every 3 years, you'll get a fresh redesign at no extra charge. That means your site will always look modern and professional, keeping you ahead of the competition. We're always here to help too, so while you focus on running your business, you can trust that your website team, Purple Star, is taking care of everything online. 🤓💻

All of our websites are high-quality WordPress and WooCommerce websites that have been meticulously hand-coded by expert hands. WordPress is the most well-known CMS for a reason. There are a lot of bad WordPress websites out there, but that's most because there are a lot of WordPress websites period. At Purple Star Web Design, we are expert WordPress and WooCommerce developers. Our websites feature custom WordPress themes and our own in-house suite of custom WordPress and WooCommerce plugins that we've developed for small businesses like yours, helping take some of our clients from $0 a month to 7 figures a year.

A lot of WordPress sites are poorly coded and maintained. One thing we absolutely hate at Purple Star is bloat. Useless, unoptimized code, that could be removed with no consequence. Many developers and non-developers include bloat, often unintentionally, and it negatively affects security and performance. At Purple Star, one of our core statements is to do "WordPress without Bloat", and that means exactly what it sounds like. Secure, clean, expertly hand-coded custom WordPress websites without weak code baked in.

Most WordPress sites are weighed down by bloated themes, endless plugins, and page builders that make everything slow, fragile, and difficult to manage. At Purple Star Web Design, we take the opposite approach. We build custom WordPress and WooCommerce sites from the ground up, using only what’s necessary and nothing more.

This makes our websites fast because the code is clean and efficient. It makes them secure because there are fewer vulnerabilities and every installation is hardened from the start. It makes them stable because fewer moving parts means fewer chances of something breaking. And it makes them search-friendly because the structure is clear and easy for search engines to index.

The end result is a website that loads quickly, works seamlessly across all devices, and grows with your business without turning into a maintenance nightmare.

We try to stay away from page builders. We have made and we can make sites using page builders like Elementor, and we're comfortable with them, but page builders add complexity and bloat to your website, making them harder to maintain and more problem-prone. Hand-coded custom themes are faster and more secure, so that's our default.

The biggest benefit of page builders is that it makes it easier for non-developers to edit the website. We encourage our clients to rely on our "Unlimited Edits" policy and we'll take care of everything for you. If you really want to tinker with the site using a page builder, we can get you set up on one, but at an additional cost of adding 50% to all rates.

Like every website, we start with the basics. We're talking Homepage, About, Contact, and any other standard pages you need. After those we build the E-Commerce standard pages, like Shop, Product, Cart, and Checkout. We'll set you up with a WooCommerce admin dashboard, and configure up to 5 essential plugins and up to 3 sample products of your choice, so you can see how everything works. E-Commerce doesn't have to be hard, and we'll make it easy for you. 😃

Every site we build is designed with SEO in mind. We consider your target audience, and the best keywords for your business. We focus on on-page SEO. That means we ensure your website includes the stuff search engines are looking for, and we carefully avoid bad practices which would trigger a penalty. ⚠️

It's not that hard to rank well in search engines. 🔍 Our clients often see their websites at the top of page 1 with no need to do anything extra on top of building a solid website with thoughtful placement of their keywords. Want to go further than on-page SEO? We can help with that too. Let us know your aims, and we'll develop an advanced SEO strategy.

SEO can be a long game. It depends on your business and how much competition there is for your keywords. In addition, search engines need time to crawl, index, and build trust in your site over time. Sometimes a business owner might see results in as little as a few weeks to a few months, but it can take 6 months to a year to see significant results. 🕐

A PageSpeed Score is a quick way to measure how fast and well your website performs. Tools like Google’s PageSpeed Insights analyze your site and give it a score from 1 to 100 in key areas like Performance, Accessibility, Best Practices, and SEO. The higher the score, the faster and more user-friendly your site is.

Our websites consistently score near-perfect marks, often hitting 100 across the board. That kind of performance makes you look good. It also gives your visitors a smoother experience and helps your site stand out in search results, especially against slower, and less-optimized competitors.

Absolutely! Ongoing support is included with every Monthly Subscription plan and can be added on as an ongoing service for Lump Sum plans. We handle all software updates, plugin maintenance, regular backups, bug fixes, and hosting. You also get Unlimited Edits whenever you need changes. And if you ever need help, we’re just a phone call or email away and we're happy to help. 😊

If something breaks, just give us a call or send an email, and we’ll take care of it promptly. All plans have bug fixing support included, and we also definitely fix anything that's our fault if something were to happen.

If the issue was caused by something you changed or added (like editing code or installing a plugin), we’re still happy to help, but it may be billed at our standard hourly support rate. Either way, we’ll work with you to get things back on track as quickly as possible.

Some issues may be caused by third-party services or external factors. In such situations, we'll do our best to help you and if we can't we'll redirect you to the third-party services who can.

Absolutely! If you choose a Lump Sum plan but still want ongoing hosting, maintenance, and support after launch, you can add a monthly package at any time. Just let us know! Even if you use your own host, the monthly add-on will still supply you with maintenance, support, and edits.

All hosting and support plans include hosting, maintenance, support, software updates, backups, "Unlimited Edits", and bug fixes. Our Unlimited Edits service provides you with the ability to ask us to change any existing content on the site like text, images, colors, etc. 🎨 Adding hosting and support (which includes Unlimited Edits) is a great way to keep your site running smoothly and removing stress from your life without having to worry about any of the details. Just let us know when you're ready, and we’ll get you set up. 👍

There's no defined limit. We really do offer unlimited edits for your website. That means we’ll make changes to your text, images, colors, and other small elements whenever you need, at no extra cost.

Of course, there are some common-sense boundaries. If you’re asking for the same changes over and over, or constantly revising things that were just changed or finalized, we may hit pause and clarify we're on the same page. If your requests start turning into new layouts, features, or design overhauls, we’ll let you know it’s moved into “redesign” territory, not "edits" territory, and that falls outside of the purpose and scope of the Unlimited Edits plan.

Think of it like this: edits are small tweaks to your existing site content. If you’re trying to reinvent the website, that’s a different project. We’re happy to help with big changes too, but they're not covered by the Unlimited Edits plan.

It depends on your plan. If you paid Lump Sum, you have full access to your website’s code and can edit anything you like, anytime. If you're on a Monthly Subscription plan, direct code access isn’t included. That’s exactly why we offer our Unlimited Edits service at no extra cost. You send us changes, we make them quickly, and your site stays updated without the headache.

If you're on a Monthly Subscription and prefer not to send us change requests and want to do it yourself, we can build your site using a user-friendly page builder that lets you click and edit text, images, colors, and more, with no technical skills required. This option is available to both Lump Sum and Monthly clients, and yes, your site will still be covered by our Unlimited Edits service.

That said, visual page builders add a layer of complexity on the development side. They're great for non-developers, but they require extra time and tools to build and maintain properly. To keep things balanced, we apply a simple 50% increase to all costs in any plan that includes a page builder, whether it’s Monthly, Lump Sum, or E-Commerce. It's a great option if you like to tinker, and we’ll make sure it’s set up to run smoothly.

We do offer shop management services, but we strongly recommend hiring a dedicated shop manager if you need ongoing support with product uploads, marketing, order management, and customer service. That said, we’re happy to help with specific tasks such as adding new products, updating listings, or setting up promotions.

Just give us a call or send a message, and we’ll talk through your needs and provide a custom quote based on the level of support you’re looking for.

We set you up on fast and secure web hosting, usually on a VPS (Virtual Private Server) for better stability and flexibility.

You're not locked in though. If your site grows or your needs change, we can upgrade your hosting at any time, including moving you to a more powerful or dedicated solution. Just let us know what you’re looking for, and we’ll make sure your hosting keeps up.