Web Development That’s Clean, Fast, and Built to Last

Most small business websites don’t need a thousand plugins, page builders, or bloated themes. They need clarity, speed, and stability. At Purple Star Web Design, we specialize in expert WordPress development. That's WordPress without bloat. Our websites are custom-coded, lightweight, powerful, flexible, scalable, and easy to maintain.

No clutter. No overload. Just professional WordPress development that keeps your site fast, secure, and future-proof.

Why "WordPress Without Bloat"?

WordPress is the world’s most flexible, popular, and widely supported CMS, but too many sites are weighed down by cheap themes, unnecessary plugins, and non-developers who rely on third-party tools to get things to work. That’s why our approach is different:

• Custom themes, coded by expert hands for performance and clarity.
• Minimal, carefully vetted plugins to cover only what’s truly necessary.
• Built-in optimization for speed, SEO, and accessibility.

The result? A website that loads quickly, looks beautiful on any device, and doesn’t buckle under the weight of bad code.

Perfect for:

• Local businesses and service providers
• E-Commerce stores that need WooCommerce done right
• Organizations that want long-term stability without technical headaches

Secure by Design

Security isn’t a plugin- it’s a principle. That’s why every Purple Star WordPress build is hardened from the start:

• No unnecessary user roles or open doors.
• No outdated, risky plugins.
• Numerous attack vectors neutralized. Beep Boop.

You get fewer vulnerabilities, less stress, and confidence that your site is safe.

Accessibility and SEO, Baked In

Every site we deliver is inclusive and findable.

At Purple Star, one of the founder's children has a disability called Williams Syndrome. This personal connection drives our commitment to accessibility and inclusivity for users with disabilities. As much as we can, we make sure the internet is usable for as many people as possible, and that includes your website, with no extra effort required on your part.

We follow best practices for:

• Screen readers and keyboard navigation
• Color contrast and readability
• Heading structure and metadata

On top of that, every build is structured for search engines, so your customers can actually find you.

The Purple Star Approach

We’re not here to sell you cookie-cutter websites. We’re here to build lean, powerful WordPress and WooCommerce solutions that match your business needs.

• Custom themes that are fast and maintainable.
• Smart, minimal plugin usage.
• WooCommerce shops that scale.
• Ongoing support and unlimited edits.

No shortcuts. No filler. Just expert WordPress development, done right.